Jorge Mendoza Viscardo | Digital Creative Director Marketing Consultant *Mini Branding

Updated: Jan 28

Creating a funky, artsy dynamic logo for a digital creative director & marketing consultant!


My client was looking to create a personal identity that would reflect a love to the design and arts.


So how did i make the logo dynamic? what's so dynamic about it? Well first. let's have a look at the custom type, I created a symbol that comes from the custom type/wordmark on this logo. The JMV become a work of art by rotating and gathering together. I also incorporated the art direction within the logo. Essentially the logo symbol itself is an interchangeable mechanism? have a look at the last image! In other words the client has many variations of this logo available without losing its' consistency.


This custom package included:

  • logo design

  • art direction



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