Creating a concept branding for the rapper and music artiste Jackson Wang. As a fan of his music, I thought that I'd push my designer skills and create a branding identity that includes other relevant deliverables.
I already had a vision for this project, I did a few sketches but my main process was using my iPad and my computer, that's where I did most of my work.
Of course with any design process a level of research is necessary to understand your "client", I notices that the current branding has a very simple colour palette, black and white. I thought it would be best to keep the current colour palette.
But the question was " how could i make this look crazy, elegant yet exciting?" There was a lot of shape experimenting! In one of my other projects I mentioned that designers work these items called "artboards". I can tell you it definitively got messy!
This package would have included:
logo designs
art direction
merchandise design
custom portrait illustration & animation
GIF creations
3x album cover design
posters
stationary
business card
The Design
you can view some the project here but the best place to view it is on my Behance page! Simply click on the button below!
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