What's one way to grow as a designer? | Rocket Fuel
Updated: Nov 8, 2022
In my personal experience, If I'm not constantly practicing I lose creativity or I start to forget some of the skills I've learned. There are times as a graphic designer when you're just quiet. It is necessary to rest, but if you are getting a bit restless don't sit in restlessness.
If you are not busy, one way to grow and have fun is by reaching out to your own design community. I was sharing on my Instagram how one of my goals was to collaborate with another designer to do something cool! 2 awesome designers joined.
It was such a pleasure to work with designers from another part of the world!
We decided we wanted to create a branding identity. I've always wanted to do a branding identity on the food industry but specifically on burgers, which was what i suggested and everyone seemed happy to work with that. Now it was time to ideate an idea.
In its most basic form, the idea was to create a futuristic retro burger place branding identity. Once we had a name we started to create elements in a shared AI file.
By the way, this was a fun side project, if there was an actual client, the process would be a lot different. here we are exercising our skills and challenging ourselves.
Now personally, the theme of retro is quite tricky for me, which is great because that's how we grow!
In the end, due to timing conflicts, we decided to share our files and do our own interpretation of the basic brief we created.
MY DESIGN INTERPRETATION:
I personally love design futures, and the "what if" question. I didn't want to be tied down to the limitations of our current technology and the usual brand assets we often offer or think about. I tried to incorporate a bit of "what if" thinking.
In the end, I didn't get to spend a lot of time exploring more of that what-if. I did use Bold colors and one weird packaging method, I mean we are thinking about the future, right?!
Let's work together! get in contact!