Do you know what freelance graphic designers can offer you and how they can help you on your business journey?! if you don't then I hope this blog helps you see the benefits of working with a graphic designer!
(projects I've worked on)
WHAT DOES A GRAPHIC DESIGNER DO?
To better understand how a graphic designer can help you in your business, first, we must ask the question, “what does a graphic designer do?” If you know the answer to this question already, then just skip this part and head down to “offerings”. Continuing on with the question, In simple terms:
We are visual messengers, connecting functions, users, and customers to final destinations or informing users of topics, or driving a user to a goal in a visual output in either digital or print form, and behind those results is human-centered thinking and strategy!
Now that may have sounded a bit poetic or philosophical, but what does that look like practically speaking?
OFFERINGS
Well, there’s one thing to note, there are subcategories that graphic designers can specialise in and even upskill in. Here are a couple of main ones you may have heard of before.
Web design
Marketing design
illustration
motion graphics and animation
Editorial design
Packaging
Logo and branding design
graphic designers can have a variety of these skills and experiences but it’s important to note that graphic designers do not do everything.
Ask your graphic designer if your works is within their skillset.
Ok so now you know some of the areas and skills graphic designers can have, let’s break down those points further and see what the outputs could look like!
OFFERING EXAMPLES:
Marketing design
Social media design
Ad design (digital &print)
Blog visuals
Email design
Company swag
Events
Editorial design
Internal brand documents
Book covers
Posters
Brochures
Presentations decks/ templates
Menu designs
E-books
Magazines
Signage
Packaging design
Shipping satchel
Drink Can
Labels
Cosmetic labels and boxes
Food packaging
HOW THIS HELPS YOU?
As a business owner myself, I know the challenge it is to be informed of the available and relevant resources out there for your business. If you’re a business owner and have a bit more finances to use to re-invest in your business, I’d recommend you pair yourself with a graphic designer!
Graphic designers are professionals, with years of practice and experience and up-skilling themselves to help create effective and meaningful designs and at times strategies to help connect your users with your message!
So if you’re thinking or needing an item/asset to be created and you want it to look consistent and professional to your users, consider reaching out to a graphic designer!
There you have it I hope that gives you some clarity as to how a graphic designer can assist in your business journey!
Bookings are open for 2023!